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Chinese canned food is being plundered by multiple countries! How can canned food seize business opportunities?

time:2023-05-08 11:31:07Views:

Entering 2023, inflation in some countries remains high, local food prices have skyrocketed, and canned food exports from China are selling well in many overseas countries, with export volumes continuing to grow.

”According to CCTV Finance, Sun Baiyu, a staff member of a food trade enterprise in Shenzhen, Guangdong, said. In the first quarter of this year, there has been a significant increase, and various reminders should reach a growth rate of around 20% this year. Some listed companies also maintain a stable growth trend in their orders for canned products in overseas markets. Shanghai Meilin, a well-known domestic canned meat brand, has been exporting canned products to overseas markets such as Southeast Asia for a long time. Currently, its product export orders are steadily increasing in Southeast Asia and other regions. According to statistics from the China Canning Industry Association, in 2022, China's canned exports reached 3.125 million tons, with an export value of 6.89 billion US dollars (approximately RMB 47.4 billion), a year-on-year increase of 12% and 22%, respectively. Both export volume and export value have reached new highs in recent years. According to customs statistics, Asia, Europe, Africa, and North America are currently the largest export destinations for canned goods in China. From a category perspective, canned vegetables and fruits account for the largest export share. At the same time, the export volume of canned food and canned mushroom has significantly increased in the past two years. The industry believes that with the continuous growth of overseas demand and the acceleration of production expansion by Chinese enterprises, the export categories and total quantity of canned products are expected to continue to increase.

Compared to the domestic market, canned food is still a common choice for many households and individuals in Europe and America today. According to statistical data from the 13th Five Year Plan period, the China Canning Industry Association estimates that the per capita annual consumption of traditional canned goods in China is around 5.5 kilograms. According to third-party data provided by the association, Europe accounts for 7 out of the top 10 countries in global canned food consumption, with Sweden ranking first, with an annual per capita consumption of 33.4 kilograms, while the UK, Portugal, France, Belgium, and the United States account for 21-23 kilograms. This also explains why every household in Europe and America has a canning knife.

In fact, canned food was originally an imported product symbolizing high-end consumption in China. In the 1950s, China exported canned food for the first time, starting with a small number of canned fruits, and the variety and quantity increased year by year. At present, China is the world's leading producer and exporter of canned goods, accounting for about 1/4 of global production and exporting products to nearly 200 countries and regions worldwide.

The rise of the "lazy economy" and the concept of pre made dishes has brought opportunities for the transformation of canned food. Traditional canning enterprises are canning more diversified foods that are more suitable for the tastes of young people nowadays, such as Sixi meatballs, preserved pork with plum vegetables, braised ribs, Buddha jumps over the wall, etc.

According to Tianyancha data, as of now, there are more than 46000 canned food related enterprises in China, of which more than 430 were newly registered in 2022. From the perspective of regional distribution, Guangdong ranks first with over 14000 households, while Shandong and Zhejiang are ranked second and third respectively, with over 3530 households and over 3080 households.

From being abandoned to being praised again, canned food, which has once again become popular, is also trying to make a comeback and return to the dining table of Chinese consumers.

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